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Luther College of Arts & Sciences

Arts Management

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Arts Management

(Bachelor of Arts Degree)

Pursuing an Arts Management major not only prepares individuals to explore their own performance careers but also to manage arts organizations, companies, and facilities. Students who select this major are attractive to a wide range of businesses. Majors combine the creativity, collaboration, and confidence cultivated by involvement in the arts with industry-specific business skills and knowledge to become highly marketable in the business and performance world. 

The Arts Management degree is a blend of business and arts courses. The business courses are designed to be relevant for students stepping into a wide range of arts-related career paths and include topics such as marketing, finance, entrepreneurship, and grant writing. The students choose the art courses depending on their interests and career goals. These courses include theatre, technical arts, music, studio arts, and dance. Near the end of the degree, the student completes an internship in which they apply the skills they have developed throughout the program. Concentration options are Theatre, Studio Arts, and Interdisciplinary Studies.

A Midland Arts Management major:

  1. Demonstrates individual artistic growth
  2. Articulates and analyzes foundational artistic principles within a historical and cultural context
  3. Develops a plan to manage a career in the arts
  4. Plans and executes arts events
  5. Practices marketing for the arts
  6. Engages diverse communities with the arts
  7. Develops funding strategies for the arts

Career Opportunities

Where do you see yourself? These types of employers hire Arts Management majors:

  • Arts Councils  
  • Arts Education Centers          
  • Branding/PR Companies        
  • Creative Business Incubators
  • Cultural Ministries       
  • Dance Companies     
  • Festivals        
  • Film Studios   
  • Foundations   
  • Galleries         
  • Municipalities
  • Museums
  • Music Labels
  • Opera Companies
  • Orchestras
  • Presenters
  • Research/Analytic Firms
  • Streaming Services
  • Theatre Companies
  • Television Networks
  • Think Tanks


A full list of Midland University courses and credit information can be found in the Academic Catalog.

View the Academic Catalog


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