The Midland University Brand
Why Brand Matters
It represents who we are as a university and stands for our aspirational goals and ideals. It embodies our values as perceived by the general public, our students, our faculty and staff, our alumni, and our friends.
By presenting our brand consistently, we can positively influence how people think and feel about Midland. And that means we can amplify our potential impact, whether by raising more money to support student scholarships and programs, recruiting more high-achieving students and top faculty, or securing new research dollars.