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Dunklau School of Business

Sports Marketing & Management

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Sports Marketing & Management

The Sports Management and Marketing concentration prepare students to enter the commercial and business aspects of the sports and fitness industry. The degree program is necessary for careers in corporate fitness, community recreation, government wellness initiatives programs, facility management, sports marketing, sports management, sports merchandising, wellness center coordinator, and geriatric activity director.

Career Opportunities 

Midland University’s Sports Marketing and Management major prepares students with the tools to succeed in a wide range of careers. Some career opportunities include:

  • Athlete Development Specialist
  • Athletic Director
  • Business Development Coordinator
  • Event Coordinator
  • Facilities Manager
  • Fitness Manager
  • Marketing Consultant
  • Marketing Coordinator
  • Public Relations Manager

A full list of Midland University Sports Management and Marketing courses and credit information can be found in the Academic Catalog.

View the Academic Catalog


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