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Dunklau School of Business

Digital Marketing

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Digital Marketing

(Bachelor of Science in Business Administration Degree)

The Digital Marketing major at Midland was one of the first of its kind in the country. It places emphasis on practical knowledge, industry-relevant certifications from companies like Google and Salesforce, and projects with real businesses. Students interested in this major may have an interest in social media marketing, advertising, sales, or other promotional career fields.

Midland Digital Marketing graduates are in high demand and have a high employment rate.

Program Highlights

  • Develop a marketing plan with a real business in Principles of Marketing. Students in this class have worked with companies ranging from local non-profit organizations to professional sports teams. 
  • Earn industry certifications such as Google Ads, Hubspot Inbound Marketing, Google Analytics, Salesforce, and more!
  • Create a marketing strategy for your own apparel line. Students select, design, price, promote, sell, and manage the supply chain for a project, and they get to keep any profits from their work. 

Career Opportunities

Midland University’s Digital Marketing major prepares students with the tools to succeed in a wide range of careers. Some career opportunities include:

  • Social Media Manager
  • Sales Representative
  • Advertising Associate
  • Digital Marketing Manager
  • SEO Specialist


A full list of Midland University Digital Marketing courses and credit information can be found in the Academic Catalog.

View the Academic Catalog


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