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Business Certificates

Curriculum & Learning Environment

Types of Certificates | Real-World Faculty

Curriculum & Learning Environment

Individuals can use these certificates to advance in their careers, and stacking three certificates, along with a capstone project, can allow them to earn enough credits for an MBA.


Types of Business Certificates

Accounting

Our Accounting certificate of completion is especially useful to those who want to better understand cost management, budgeting, and practical finance without becoming a CPA. This certificate of completion will give students greater confidence in understanding and making decisions about financial matters in their organization.

To complete the Accounting Certification, students will take four courses. View the course descriptions in the Academic Catalog.

Applied Data Analytics

The certificate of completion in Applied Data Analytics at Midland University introduces the student to the organizational function, contribution, and application of data analytics in industries today.

Through relevant courses, students learn the fundamentals and assessment methods for determining how data can be used to drive strategic decision-making through a technical approach to data analytics. The program establishes the critical elements of data management, data mining, data structures and overall analytical visualization. Developing the foundational approach to understanding data, and how to build analytical models and visualize it for data storytelling, is the core objective of this program.

To complete the Applied Data Analytics Certification, students will take five courses. View the course descriptions in the Academic Catalog.

Business Intelligence & Data Analysis

The MBA Certificate in Business Intelligence and Analytics (BIDA) is designed for managers who want to enhance their understanding of data-driven decision making. The program focuses on providing a deep understanding of business intelligence principles, as well as the tools and techniques needed to collect, analyze, and interpret data. Through a combination of interactive coursework, hands-on projects, and real-world case studies, students will gain a comprehensive understanding of the latest business intelligence technologies and strategies.

Upon completion of the BIDA certificate, students will be able to:

  • Perform mining tasks: description, classification, estimation, prediction and affinity grouping and clustering.
  • Analyze and interpret data using appropriate statistical methods and tools.
  • Evaluate and compare different business intelligence technologies, and make recommendations for improvement.
  • Design and implement effective business intelligence strategies that align with overall business goals.

To complete the Business Intelligence & Data Analysis certificate of completion, students must take four courses. View the course descriptions in the Academic Catalog.

Business Strategy

The Midland graduate-level certificate of completion in Business Strategy prepares managers and individual contributors with the skills needed to work with a company or functional unit to identify opportunities and build strategic plans. Courses in the certificate emphasize data collection and analysis, understanding how strategies fit into the larger context of the organization, and implementing new strategy through change management.

Certificate Learning Outcomes:

  • Evaluate business opportunities against market needs and organizational mission & strengths
    Apply business strategy models to execute organizational objectives
    Effectively manage the processes of change and strategy implementation

To complete the Business Strategy Certification, students will take four courses. View the course descriptions in the Academic Catalog.

Entrepreneurial Leadership

Entrepreneurs and intrapreneurs alike will be interested in the Entrepreneurial Leadership certificate of completion. Finding innovative solutions to real needs is at the heart of entrepreneurship. Students will gain the skills necessary to start up a business from the ground up, or infuse their existing company with a new direction.

To complete the Entrepreneurial Leadership Certification, students will take four courses. View the course descriptions in the Academic Catalog.

Finance

Making sound financial decisions and adding value to the organization are key skills for managers. The Finance certificate of completion at Midland is designed to equip students with an increased practicality when making financial decisions on behalf of the business, with special attention on value creation and capital investments. Building on a solid foundation of concentration will benefit individuals who want to hone their financial decision-making skills.

To complete the Finance Certification, students will take four courses. View the course descriptions in the Academic Catalog.

Healthcare Management

Healthcare Management is a specialized field that combines an understanding of, and interest in, healthcare with solid business acumen. Employment of medical and health services managers are projected to grow 32 percent (from 2019 to 2029) faster than the average of all occupations.

The Midland graduate certificate of completion in Healthcare Management prepares students to master leadership skills and capabilities required to succeed as a healthcare manager and lead using best practices in management, data analysis, and healthcare governance.

Healthcare Management courses are offered in partnership with Nebraska Methodist College, one of the nation’s top accredited allied health colleges.

To complete the Healthcare Management Certification, students will take a total of eight courses. View the course descriptions in the Academic Catalog.

Marketing Management

The graduate certificate of completion in Marketing Management is designed for professionals seeking to enhance their knowledge and skills in the field of marketing. The program focuses on providing a deep understanding of marketing principles, as well as the strategic tools and techniques needed to develop and implement effective marketing plans. Through a combination of coursework, hands-on projects, and real-world case studies, students will gain a comprehensive understanding of the latest marketing trends and strategies. Upon completion of the certificate, students will be able to

  1. Evaluate different marketing strategies, and make recommendations for improvement.
  2. Design and implement integrated marketing campaigns that align with overall business goals.
  3. Develop and implement effective sales strategies that drive revenue growth.
  4. Communicate effectively with key stakeholders using appropriate channels and messages.

To complete the Marketing Management Certificate, students will take four courses. View the course descriptions in the Academic Catalog.

Project Management

About this Certificate

This graduate certificate of completion in Project Management provides students with the skills and knowledge needed to effectively manage projects. Students will learn to develop project plans, identify risks and resources, and effectively manage teams and stakeholders. The program includes interactive learning activities, case studies, and hands-on practice to help students develop the practical skills needed to successfully manage projects. Upon completion, students will be well-equipped to lead projects from start to finish. Specifically, students will be able to

  1. Analyze complex operations and business processes using appropriate methodologies and tools.
  2. Create and implement effective project management plans, taking into account project constraints and stakeholders.
  3. Evaluate corporate strategies, and make recommendations for improvement.
  4. Apply six sigma, lean, agile, and other process management & improvement methodologies to a project to maximize efforts.

PMP Test Prep Course

Project Management Professional (PMP) certification is a globally recognized project management credential. It signifies an individual has the process knowledge, experience, and training that is required to practice the methodologies prescribed by the Project Management Institute, and is highly sought after by companies. Midland’s test prep course combines the highest quality online curriculum with individualized coaching from an experienced project manager to help you ace the exam.

*Note: This course does not qualify for federal student loan funding, but may be covered by employer tuition assistance funding.

Course Descriptions

To complete the Project Management Certificate, students will take four courses. View the course descriptions in the Academic Catalog.


Real-World Faculty

Students working on completing their desired certificate of completion will participate in courses with our MBA students. All students work with our expert practitioner faculty to complete their desired certificate of completion. Students will gain exposure to some of the most popular concepts, texts, and methodologies in their desired field.

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